Miu Miu's Spring/Summer 2017 collection stands as a testament to the brand's unique ability to blend playful femininity with a subtly subversive edge. The collection, unveiled during Paris Fashion Week, wasn't simply a presentation of clothes; it was a meticulously crafted experience, a constructed summer dream realized within the imposing architecture of the Palais d'Iena. This article will delve deep into the various facets of the Miu Miu Summer 2017 presentation, exploring the fashion show itself, the accompanying campaign, and the overall impact it had on the fashion landscape.
Miu Miu Spring/Summer 2017 Fashion Show: A Box Within a Palace
The Miu Miu Spring/Summer 2017 fashion show, designed by AMO, was a masterclass in spatial design. The show took place within the grand Palais d'Iena, designed by Auguste Perret, a stark contrast to the artificial summer landscape created within its walls. Instead of embracing the existing grandeur, AMO chose to construct a contained world within the space, a plywood box that served as both a stage and a commentary on the collection itself. This box, a seemingly simple structure, became a powerful symbol, highlighting the constructed nature of both fashion and identity.
The plywood, a raw and unrefined material, juxtaposed sharply with the elegance of the Palais d'Iena and the delicate, often whimsical, nature of the clothing. This tension was central to the show's overall aesthetic. The box wasn't merely a functional element; it was a statement, a deliberate choice that amplified the collection's themes of artificiality and the constructed nature of femininity. The engineered materials used in the construction of this "summer landscape" further emphasized this theme. Instead of natural elements, AMO employed artificial materials to create an environment that felt simultaneously familiar and unsettling, reflecting the collection's blend of classic silhouettes and unexpected details.
The runway itself, nestled within this plywood box, became a microcosm of the larger show. The carefully curated environment focused attention squarely on the clothes, allowing each garment to speak for itself. The limited space, far from feeling restrictive, created an intimate atmosphere, enhancing the viewer's engagement with the collection. The lighting, carefully calibrated to highlight both the clothes and the architectural features of the box, further contributed to the show's overall effect. The show wasn't just about the clothes; it was a holistic experience, a meticulously orchestrated performance that seamlessly integrated fashion, architecture, and design.
Spring Summer 2017 Campaign: A Different Kind of Summer
The Miu Miu Spring/Summer 2017 campaign further elaborated on the themes established in the fashion show. While the show presented a constructed summer, the campaign explored the multifaceted nature of summer itself, presenting a more ambiguous and layered portrayal. The campaign, featuring a diverse cast of models, moved away from the idealized image of summer often presented in fashion photography. Instead, it depicted a more realistic and nuanced view of the season, reflecting the complexities of femininity and identity.
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